Great example of beautiful story telling through brand by GBH. Although the Verb Hotel in Boston is right next door to Fenway park their heritage is rooted more in rock n' roll having hosted notable musicians like The Velvet Underground, Ray Charles, The Rolling Stones, Aerosmith, The Who, Springsteen, and Nirvana. The branding of the hotel therefore follows this rock n' roll theme through and through. The new branding pays exceptional attention to detail and makes sure to tell their story to perfection at every point in the consumer experience.
To enhance a series of musical performances, Atmos Studio has designed and installed an interactive tree-like network of LEDs in London’s Camden Roundhouse venue. Titled ‘Arboreal Lightning’, the illuminated sinuous form responds to sound input, producing a dynamic lighting event to activate each show. The project was initially undertaken to complement the four-day ‘reverb festival of contemporary classical music’, aimed at showcasing technological innovations. the piece was commissioned in part by musician Imogen Heap, and will complement her on a year-long world tour.
Continuous wooden elements create treads in both upper and lower sections of this U-shaped staircase at a Mumbai apartment by Mexican studio Arquitectura en Movimiento Workshop. Arquitectura en Movimiento Workshop formed the sculptural staircase to join two levels of an apartment, located in a six-storey building that houses different generations of one family.
Brilliant use of form and materials by Ivan Zhang. The Hanger' was designed to accommodate more clothes in a compact space in order to increase the storage capability of small closets.