Interesting how the Ora Ïto Mobility family of products takes the concept of consumer-electronic-accessory-as-a-fashion-accessory one step further by applying textiles to components that would normally require silicone or other synthetic materials. It's a simple tactic that definitely creates an overt connection to the world of fashion as opposed to the world of tech.
Apple unveiled their Apple Watch this morning and although most people anticipated that Apple would announce a new watch they still exceeded expectations by leaps and bounds. Personally, I haven't been this excited about a new Apple product since the original iPhone was unveiled.
Following the sale of Beats By Dre to Apple, co-founder Steven Lamar is back with a new earphone company, ROAM, designed to look as good when you have them in your ears and off. The stylish Ropes earphones can be worn as a necklace so you have quick access to them whenever you feel like listening to your music. The earphones will feature ROAM’s own “Noise Equalization” technology with DSP, to go along with their EQ app enabling users to custom tune the Ropes with a 5-band equalizer.
Very interesting smart textile technology by Cute Circuit embeds micro LEDs into fabric that can be programed wirelessly to display different patterns and styles. The idea is that it will enable consumers to get more value out of their garments requiring them to buy fewer fashion pieces because each Cute Circuit dress is actually 10 dresses in one. It's a really interesting idea and cool technology but I don't know if I'm convinced that it will result in more responsible fashion consumption on the part of the user. In the short term I think this technology will find a home with fashion accessories such as purses, hats, scarves, etc. but I have a hard time seeing it gain immediate momentum on primary clothing pieces. I could, however, imagine its application becoming more mainstream further down the road.