Designed at LDA, LLC in Irvine, California.
A STRONG DESIGN LANGUAGE
For more than 15 years Myk Lum and the design team at LDA have worked closely with JBL's mobile audio division to develop their various lines of speakers, amplifiers and subwoofers. This collaboration with LDA has led to a recognizable and aggressive design language which has helped JBL maintain a strong foothold in the competitive mobile audio market.
A MULTI-ELEMENT REDESIGN
In 2007 JBL partnered with LDA to redesign their GTO line of multi-element mobile speakers. This speaker line needed to fit in with the existing JBL mobile audio design language and would build on the strong success of the previous GTO speakers.
THE IMPORTANCE OF A GRILL
While it was understood by JBL that most consumers would not use the JBL speaker grill after installing the speakers in their car JBL also understood that the design of the grill was crucial to appealing to consumers at point of purchase. The grill design was therefore crucial to the success of the product and needed to appeal to both casual and hardcore mobile audio consumers.
CREATING A PRODUCT FAMILY
The design process began with the design and refinement of the 6" circular multi-element speaker. The selected aesthetics and details from the 6" speaker were then applied to the various other speakers in the line of products including a 6x9" speaker, plate speaker and crossover box.
THE DEVIL IS IN THE DETAILS
Throughout the manufacturing process JBL continued to lean on LDA in order to help ensure the highest possible level of quality and design execution. The result is a line of speakers that resonated with consumers for years to come.
KEY CONTRIBUTORS: Joseph Morin.