Designed at LDA, LLC in Irvine, California.
REALIZING THE POWER OF DESIGN
From its very infancy Frank Yang and his team at Simplehuman recognized that great design could help them gain a significant advantage in the saturated housewares market. In the early 2000's they partnered with Myk Lum and the team at LDA to help them create and develop not just great products but an innovative and disruptive brand. For more than a decade this partnership has helped bring to market some of the most beautiful and coveted products in housewares.
REDEFINING THE TRASH CAN
Simplehuman first established itself as a major player in the housewares industry by developing new and innovative trash cans. Their initial cans featured a stainless steel cylindrical body and fluid pedal mechanism while additional success would later come from the introduction of the Semi-Round Step Can. These stainless steel can offerings from Simplehuman created a new standard in high-end trash cans and they would later take the plastic trash can market by storm with the introduction of their Slim Step Can line.
BUILDING ON SUCCESS
In 2009 LDA partnered with Simplehuman to expand their line of plastic cans building off of the success of the Slim Step Can and the Semi-Round Step Can. The Semi-Round Plastic Step Can would leverage styling elements from the Slim Step Can but would fit comfortably against the wall by leveraging a semi-round body style.
A MEMBER OF THE FAMILY
Years later the Semi-Round Plastic Step Can is still going strong as a member of the Simplehuman trash can family. It is recognized by consumers the world over as a simple, elegant and economical can solution that is welcome in any home.
KEY CONTRIBUTORS: Joseph Morin